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Website Story

The unique online e-commerce conference, which arose from the collaboration between ui42 and Slovenská sporiteľňa, aims to inspire and motivate Slovak entrepreneurs through successful web stories.

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What topics do we focus on?

The Website Story program is packed with interesting analyses and forecasts that are shaping the (not only) e-commerce world, great advice and tips, as well as information about artificial intelligence, user experience, web and e-commerce development, and last but not least, online marketing.

Within the #akonato platform, the first online conference called Website Story took place in the spring of 2021. It served as a free continuation of the popular event MastersGate. Due to the COVID-19 pandemic, we, along with our partner Slovenská sporiteľňa, moved the event to the online space. And even though it was our first time organizing this type of event, we can proudly say that it turned out exceptionally well.

The second installment of Website Story was not only focused on the spirit of the peak e-commerce season, but also on UX and international expansion. Although we all know that Christmas shopping starts as early as spring in online stores, it's never too late to draw inspiration and listen to valuable advice from representatives of several successful e-commerce projects.

After a year of successful collaboration within the project, we have decided to continue inspiring representatives of e-shops and online marketers. Following the previous releases, which resonated particularly with the situation related to the coronavirus crisis and the Black Friday frenzy, we have brought more focus on the increasingly mentioned artificial intelligence and the field of user experience - UX.

Even in the autumn of 2022, we decided to provide e-shop owners with advice and tips on how to navigate not only the upcoming main e-commerce season but also the macroeconomic situation. In addition to brand building and trends during times of uncertainty, you could also learn about how to build an eco-friendly business and how to collaborate with influencers.

The online conference named Website Story, organized by ui42 and Slovenská sporiteľňa, took place for the fifth time. Once again, it lived up to expectations and provided a wealth of interesting information for businesspeople, marketers, and anyone interested in new trends in e-commerce and digitalization. The two-hour event was definitely worth it. The main topics covered were digital transformation, automation, and artificial intelligence.