Pilulka24 Case Study Online Pharmacy's Enduring E-commerce Success
The online store Pilulka24 is a project of an internet pharmacy that started as a start-up from ui42 in 2012. In a short period of time, Pilulka24 rapidly established itself in the Slovak market. It became the largest online pharmacy with additional advisory services provided by certified pharmacists.
The nomination in the Heureka ShopRoku competition in 2013 in the Beauty and Health category (as the only pharmacy) and multiple placements in subsequent years confirmed that Pilulka24 became the highest-rated online pharmacy in Slovakia. After the acquisition, the online pharmacy became part of the Pilulka.sk project.
Key milestones of cooperation
2012 - Launch of the Pilulka24
Online Pharmacy Project We launched the online pharmacy in June 2012 as an e-shop offering a range of medicines, medical supplies, dietary supplements, and cosmetics. A supplementary service included fast and professional consultation within 24 hours. The e-shop was supported by the BUXUS content management system, integrated with the pharmacy information system, inventory management, and other components.
2013 - Nomination in the Heureka ShopRoka
Competition After a short period of existence, the project was nominated in the 2013 e-shop competition, Heureka ShopRoka, in the Beauty and Health category. As the only pharmacy, Pilulka24 established itself as a competitor among the most well-known sellers of cosmetics, perfumes, and jewelry. The success of Pilulka24 was evidenced by references from satisfied customers, making it the most popular online pharmacy in Slovakia.
2018 - Pilulka24.sk becomes Pilulka.sk
A successful acquisition in 2018 placed the Pilulka24 online pharmacy under the network of the third-largest operator of brick-and-mortar stores and online pharmacies in the Czech Republic and Slovakia. Today, customers can shop at the Pilulka.sk online pharmacy, whose co-owner expressed the intention to build upon the success of the previous format.
Specifications for the Pilulka24 project
- One of the first Slovak e-shops with facet search
- One of the first Slovak e-shops with full-text search with autocomplete
- Comprehensive loyalty program with a variety of benefits
- User-friendly responsive design for smartphone users
The main services we provided to the client
CMS BUXUS
Performance Marketing
SEO
UX design
Results of project
After just a few months, the online pharmacy project took off rapidly. The continuously increasing traffic and related conversions have led to revenue growth that even the client did not expect in the beginning.
The successful launch of the online pharmacy laid the foundation for an e-commerce project that customers still seek today. At ui42, we are proud to have been involved in its early stages, just like in many other renowned projects.
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