Demänová Rezort | Case Study The Holy Grail for Demänová Rezort

The Slovak market was approaching its growth limits, making international expansion a necessity. The goal? Attract visitors from Poland and Hungary, increase annual occupancy rates, and maximize revenue—all without lowering prices or increasing the marketing budget.

The challenge was finding a way to drive demand efficiently through highly targeted performance marketing campaigns, ensuring maximum results at optimal costs.

• Google Ads
• Meta Ads 

New Markets, New Challenges, New Customers

With the Slovak market nearing saturation, Demänová Rezort needed to expand internationally to sustain growth and profitability. However, expansion had to be executed strategically—without a significant budget increase or price reductions.

Our approach went beyond just launching ads in new countries. We focused on understanding customer behavior in Poland and Hungary, creating localized content, and positioning Demänová Rezort as a top competitor in these markets from day one.

Preparation for Expansion

Before entering new markets, we focused on adapting communication to the needs of Polish and Hungarian customers. The basic premise was to understand their behavior, preferences, and decision-making criteria when choosing a holiday.

Based on these insights, we adapted texts, visuals, and messaging in campaigns – so that they appeared credible, reflected cultural differences, and considered what is most relevant for each market.

Precision-Targeted Campaigns

Once the website was ready, the next step was getting in front of the right customers. We implemented high-performance advertising strategies through Google Ads and Meta Ads, segmenting campaigns based on specific audience profiles—including families, couples seeking a luxury retreat, and groups planning adventure trips.

Each group received highly customized ads, optimized creatives, and messaging that aligned with their key motivations. In Hungary, we focused on wellness and relaxation, while in Poland, we highlighted proximity to tourist attractions and winter activities.

The results? Within weeks, international bookings began to surge—despite Demänová Rezort having no prior brand presence in these markets.

In a short period, Polish guests made up 26% of total visitors, while Hungarian travelers accounted for 12%. Demänová Rezort quickly established itself as a premier destination for international tourists beyond Slovakia.

Sustained Growth Through Continuous Optimization

Success isn’t just about an explosive launch—it requires constant performance monitoring and refinement. Throughout the year, we continuously optimized targeting, creatives, budgets, and campaign settings, ensuring maximum efficiency without inflating costs.

Through ongoing adjustments, we achieved:

• 37 % reduction in cost-per-acquisition (CPA) for Google Ads (YoY)
• 3 % lower CPA in Meta Ads (YoY)
• 49 % increase in revenue from Meta Ads (YoY)
• 57 % increase in revenue from Google Ads (YoY)
• 30 % decrease in cost-per-click (CPC) on Google Ads (YoY)

Successfully expanding into new markets requires more than just running ads in a different country. It’s about understanding new customers, creating content that speaks directly to them, and executing strategies that drive sustainable growth without unnecessary costs. Demänová Rezort is proof that when expansion is backed by data-driven strategy, personalized marketing, and continuous optimization, results can exceed expectations.

Expanding internationally isn’t easy—but when done right, it can double customer volume, boost revenue, and unlock completely new growth opportunities.