CK Daka Case Study From the internal team to the agency? How we exceeded the plan and reduced PTO in the first month

At CK DAKA, they were looking for a strong partner for comprehensive management of performance marketing, who would help them side by side in achieving their goals and continuous growth. In addition to financial visions, they expressed a desire to work on making CK DAKA more visible as one of the most significant Slovak players in the field of services related to travel and exploration. The reason why the client was looking for a new agency or partner was also the continuously increasing costs of the internal marketing team, which was worsening the overall cost ratio on turnover.

At ui42, we managed the entire process (despite the extensive guidelines from the departing marketing team) without the client experiencing any limitations, downtime, or even a decrease compared to the set plan or year-over-year comparison. After all, we took over the management of the entire online marketing during the already kick-started main summer season, which is crucial for the travel industry segment. We also optimized all necessary settings and accesses to be transparent and under the client's full control.

We exceeded the optimistically set plan 

The goal of our cooperation with CK DAKA was to increase the annual turnover and also reduce the cost share on it. In this particular case, it was about optimizing the costs of the marketing team along with optimizing and more efficient use of the media budget. These, in the hands of the previous team, sometimes reached astronomical figures, but without an adequate contribution. 

Based on these specific steps, after the first full month of cooperation, we managed to exceed the set turnover plan to 116% and reduce the planned ACoS by 40% (advertising costs / campaign turnover), or 4.17 percentage points.

Changing agencies doesn't have to be complicated. Thanks to an entire army of specialists under the roof of a one-stop shop agency, we can quickly and professionally respond to all snags and potential complications that can arise when changing agencies. No lengthy setups, endless handovers, and no harm to turnover and sales. Everything is possible even in an extremely fast time frame, even before the season. Proof of this are the great results of CK DAKA and our other satisfied clients, who were not afraid to step towards rocketing results.