Ahooy Case Study A Sales Success Story Powered by PPC and Server Optimization
Who is Ahooy?
www.ahooy.sk is a unique e-shop where everyone who loves quality t-shirts, hoodies, accessories, and now even headbands with an original look can find something for themselves. The founders of the e-shop, Ján and Marián Gondovci, constantly add new thematic designs or funny concepts to their offer, catering not only to ladies and gentlemen but also to children and even the whole family. All you need to do is choose your favorite motif (sports, hiking, love, unicorn, etc.), and in just a few days, a unique piece of clothing will complement anyone who wants to add a touch of uniqueness to their wardrobe.
Cooperation of Ahooy and ui42
Collaboration with Ahooy is nothing new for our teams. After jointly creating a custom e-shop on the BUXUS CMS, which eliminated the growth obstacles of their original e-shop, and integrating it with other systems (ERP system, labeling system, etc.), it was time to focus more on effective PPC campaigns to increase its profits. The task was clear - since Ahooy wanted to continue managing social media in-house, we focused on Google Ads. The challenge was even greater as the collaboration started in October, just when the e-commerce season was picking up speed.
Goals of cooperation
The result is an increase in sales on a year-on-year basis specifically in the period of October to December 2020 compared to October to December 2021. The revenue curve reached a growth of over 200% at certain points.
Comparisons between 2018 and 2021
October
The beginning of the cooperation was marked by the establishment of new campaigns as well as the optimization of existing ones. The reserves that we decided to transform into more efficient settings were mainly found in search and discovery ads (ads on YouTube and Gmail channels). Our intervention primarily involved more effective keyword coverage and also addressed deficiencies in the UX area, which also had an impact on the results for that month. Although we achieved our set goal, there was still room for further improvement and opportunities.
+ 123 %
Year-on-year increase in conversions
+ 172 %
Year-on-year increase in turnover
Average Page Load Time
The icing on the cake is the indicator which points towards sunlit uplands for Ahooy online shop in upcoming seasons of 2021. In the second half-year, we can tell that thanks to the new dedicated server, from one day to another, average page load time was decreased under 3 seconds.
November - we are breaking the ice.
In addition to addressing the mentioned shortcomings, which were a thorn in the side in terms of user-friendliness, November is the month when Christmas shopping starts to pick up pace. Both of these factors significantly influenced our results.
+ 165 %
Year-on-year increase in conversions
+ 209 %
Year-on-year increase in turnover
Average Page Load Time
The icing on the cake is the indicator which points towards sunlit uplands for Ahooy online shop in upcoming seasons of 2021. In the second half-year, we can tell that thanks to the new dedicated server, from one day to another, average page load time was decreased under 3 seconds.
Detailed statistics of Ahooy online shop
You can clearly see the progress after 2019, when the cooperation of ui42 and Ahooy started.
+ 80 %
Year-on-year increase in conversions
+ 141 %
Year-on-year increase in turnover
Average Page Load Time
The icing on the cake is the indicator which points towards sunlit uplands for Ahooy online shop in upcoming seasons of 2021. In the second half-year, we can tell that thanks to the new dedicated server, from one day to another, average page load time was decreased under 3 seconds.
Extraordinary actions ask for extraordinary solutions. That’s how “unique” happens
Unique e-commerce business plans ask for really matchless solutions.
We at ui42 are glad to be part of this successful Ahooy online shop story. The two gentlemen from Orava sometimes tend to be a little unorthodox in their methods (when they leap first and look around later) but that only makes this cooperation more challenging and closer to our hearts.
The results? Modern and fully functional online shop with unique design pieces, poised for expansion abroad.
What Generali said about our cooperation.
We are pleased that we continue to find new ways to progress in collaboration with ui42. We started with an e-shop on BUXUS-e and have now ventured into performance marketing. We'll see what the future holds because you never know what the guys from uičko will come up with to help you with your online business.
Contact us
Want to give your online campaigns a boost?
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Samuel Štassel
Sales Executive
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Boris Henezi
Sales Executive
