Price comparison websites

PCWs act as powerful sales catalysts, converting comparison-driven traffic into paying customers. When shoppers see that a business offers the most competitive prices on desired products, they are more inclined to make a purchase from that particular store. This surge in conversion-driven traffic translates into a significant boost in sales and revenue generation for online businesses.

Price comparison websites also attract customers who have never visited your website before. People who find themselves on a price comparison platform are already in the "DO" phase, so if you are ranking well (for example, on Heureka or Glami) and have the best conditions, there is a good chance that they will make a purchase with you.

PCWs provide invaluable insights into competitor pricing strategies, allowing businesses to make informed decisions about their own pricing structures. By analyzing pricing trends and competitor offerings, businesses can optimize their pricing to remain competitive, attract more customers, and maximize profit margins.