My main focus is UX in e-commerce. I wrote a book ‘Online shop; from an idea to success’. I founded ui42 in 1997 with two university friends and I have been part of the company ever since helping my colleagues stay on the top of web technologies and online entrepreneurship in Slovakia. We started work portal Profesia.sk, our BUXUS system, conference/competition MastersGate and I am also a co-founder of Slovak User Experience Association (SUXA). I am a lecturer and a thesis advisor at Faculty of Informatics and Information Technologies at the Slovak University of Technology and Search Results Web results Faculty of Mathematics, Physics and Informatics of the Comenius University. I love spending my free time with my family, doing gardening and being in nature. I also read a lot.