Google Display

What does it mean

Google Display (more precisely Google Display Network – GDN) is Google's advertising network that allows advertisers to display visual ads (so-called banner, image, or even animated ads) on millions of websites, in mobile apps, and on YouTube. When creating a campaign in Google Ads, you can choose not only to display text ads in search but also visual banners on various sites – and that's what Google Display is for.

More info

How does the Google Display Network (GDN) work?

The Google Display Network operates as a vast network of partner websites and apps that allow Google to display ads to their visitors. Websites or apps that choose to display ads through Google become part of this network.

As an advertiser, you can use Google Display to create a campaign where your ads (e.g., banners or graphic images) will be shown to people based on various criteria:

• their interests and behavior (e.g., interested in fashion, health, travel),
• demographic data (age, gender, location),
• certain topics or keywords,
• specific websites, apps, or YouTube videos (so-called placement – we wrote about this above),
• remarketing – ads are shown to people who have already visited your site or used your app.

Why use Google Display?

• Increase brand awareness – banners and visual ads are great for memorability, which is why they are often used for brand building.
• Wide audience – the Google Display Network reaches more than 90% of internet users worldwide, which means huge potential.
• Targeting the right audience – thanks to various targeting options (interests, demographics, remarketing, etc.), you can show ads to the right people.
• Ad flexibility – you can use different formats: static images, animations, responsive ads (automatically adapt to different devices), or video.

Practical example

If you run a clothing e-shop, you can create a banner ad through Google Display that will appear on fashion blogs, in fashion apps, or to people who recently visited your website but haven't purchased anything yet.

Google Display is a visual form of advertising within the Google Ads network that allows you to reach users through image and banner ads on the internet. It is an ideal tool for building brand awareness, remarketing, and extending campaign reach beyond search results. With Google Display, you can easily communicate with your target audience visually, effectively, and in relevant places.