Web design

What does it mean

Web design is the process of creating the visual and functional aspects of a website. It is a discipline that encompasses not only aesthetic aspects, such as the appearance of the site, but also technical elements that affect the user experience (User Experience - UX) and user interface (User Interface - UI).

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UX (User Experience)

UX deals with how a user interacts with a website. The goal is to ensure that the user experience is pleasant, intuitive, and that the website fulfills its objectives effectively. When designing UX, it is important to focus on simplicity of navigation, clarity of information, and page loading speed. It is necessary to keep in mind that different users have different expectations and preferences, which is why UX is crucial for creating a positive impression of the website. The basics of UX are:

• User research: Gathering data on what users need and how they interact with the website.

• Wireframes and prototypes: Tools for visualizing the structure and layout of the page before starting the design.

• Usability testing: Verifying whether the website is intuitive and functional for target users.

UI (User Interface)

UI deals with the appearance and interactions of the website. It concerns how the page looks and how users control individual elements, such as buttons, forms, or menus. The main goal of UI is to create a visually appealing yet functional interface. Colors, typography, icons, animations – all these elements belong to the UI domain. Good UI allows the user to smoothly and quickly find what they are looking for without unnecessary complications. Key aspects of UI are:

• Consistency: The design should be consistent so that users know how to interact with different parts of the website.

• Accessibility: The UI must be accessible to people with various disabilities (e.g., color blindness, vision problems).

• Responsiveness: The interface must be optimized for different devices, from computers to mobile phones.

Connecting UX and UI

Successful web design is achieved when UX and UI work in harmony. While UX focuses on making the site functional and usable, UI ensures it is visually attractive. If UX does not work well, the user may feel frustrated even if the website is beautiful. Conversely, if UX is excellent but UI is neglected, the user may not be visually satisfied with the site.

Web design is much more than just graphics. It combines technical, creative, and analytical elements that lead to users achieving their goals as easily as possible. It merges UX and UI into a whole that ensures not only an aesthetic but also a functional and effective result. Appropriately chosen UX and UI can significantly improve website performance, increase conversions, and enhance user satisfaction.