Watermark

What does it mean

A watermark is a graphic or text element placed on an image, video, or document that serves to protect copyright, authenticate, or prevent unauthorized use. In the online space, its role is becoming increasingly important because content on the internet is very easily copyable and shareable.

More info

A watermark, often an inconspicuous mark in the background of a photo or document, plays a significant role in the digital era. Although it may seem like a small detail, a watermark serves as a powerful tool for protecting copyrights, reputation, and originality. This article discusses what a watermark is, what types exist, and why its use in the online environment is important.

What is a watermark and what are its types?

A watermark is a graphic or text symbol that is an integral part of an image or document. Traditionally, it was used to protect banknotes and valuable documents, but today its significance has shifted to the digital space, where two types are most commonly used:

1. Visible watermark: This type is clearly visible and can be text (e.g., company name or author) or image (e.g., logo). An example is the "Copyright" inscription found on photos or videos.

2. Invisible (digital) watermark: This type is hidden in the file's metadata or at the pixel level and is not visible to the naked eye. It is used to track the origin of files and often to verify the authenticity of content.

Why and how to use watermarks in the online space?

Protection of copyrights and content: A watermark helps prevent unauthorized copying, which is especially important for photographers, designers, and content creators who publish their work online. If someone copies an image with your watermark, it leaves behind evidence that allows for possible legal protection or a request for source attribution.

Brand building: If the watermark is a logo or brand name, it is an effective way to build brand awareness and increase its visibility. For example, companies operating on social networks place watermarks on graphics to strengthen the connection between content and brand.

Preventing misuse of product photos: E-shops often use watermarks to prevent other companies from copying their product photos. The watermark serves as protection against competitors misusing original images or product photos.

Document security and authentication: In digital marketing and the sale of sensitive information, an invisible watermark is used, which can contain information about the document's origin. This reduces the risk of information leakage and fraud.

How to properly apply a watermark?

Clear but unobtrusive: A visible watermark should be prominent enough to be seen but should not cover important parts of the image or video.

Unique design: Using a company logo or specific font can help make the watermark memorable.

Invisible but effective: For a digital watermark, it is good to use technologies that ensure unique file metadata and allow its traceability.

Watermarks and SEO: What to watch out for?

Although a watermark is an effective tool, applying it to websites can negatively affect search engine optimization (SEO). Google and other search engines have no problem with watermarks, but if the watermark significantly covers the image, it can worsen its readability for algorithms. Therefore, it is important to maintain a balance between the size and placement of the watermark so that the content remains visible and understandable.