PPC
What does it mean
PPC is an acronym for Pay-Per-Click, it is a type of internet advertising where the advertising customer only pays for each click on his advertisement.
More info
PPC ads are usually displayed on search engines, social networks, and other websites and are based on the principle that the customer only pays for those users who click on their ad. They are typically displayed based on keywords. If a user enters a keyword into the search engine that is related to the ad, the ad will appear at the top or side of the search engine. The goal of PPC advertising is to get as many clicks as possible while also increasing the traffic to the advertising page. This form of advertising is advantageous because you only pay for the actual clicks made and not for the number of ad impressions. This allows for precise tracking of the effectiveness of the advertising campaign and optimizing it to achieve the best results.
Latest news
TOP e-commerce conferences in 2025. Which ones not to miss?
12 biggest shopping events in retail. How to make the most of them in 2025?
CX Breakfast vol. 2 on the topic “Innovation and its Systematization”
Marketing Rulezz surfed on the waves of digital changes with yellow socks.
World Usability Day 2024 and How Accessibility is Changing the Digital World
New trends, challenges, and lessons from leaders of Slovak e-commerce
The 15th edition of the World Usability Day 2024 conference is approaching
New Accessibility Act: Key Changes for Ecommerce stores and Digital Services
TikTok Ads - is it hype or a must-have in the marketing mix?
ui42 and Dedoles: Why does the transition from custom-made to Shopify make sense?
Contact us
Don't miss out on the latest news from the world of UX, programming, analytics, and marketing.
Thank you for subscribing!
Free consultation
What do you need help with?
Select all options that apply to you
Is there anything else you need help with?
Choose another topic