Online Advertising

What does it mean

Online advertising, also known as digital marketing or internet marketing, is a form of promotion of products, services, and brands through the internet. It includes a wide range of tactics and platforms, through which you can reach your target audience online and achieve your marketing goals.

More info

Online advertising is a powerful tool that can help you achieve your marketing goals and grow your business. If you are considering investing in online advertising, it is important to do your research, set clear goals, and choose the right platforms and tactics for your target audience. Not sure how to do it? Contact us.

Types of online advertising 

• Search advertising (PPC): You pay for ads to be displayed in search results, when people search for keywords relevant to your product or service.
• Display advertising: You place banner ads on websites and applications, visited by your potential customers.
• Social advertising: You promote your products and services on social media platforms, such as Facebook, Instagram, and LinkedIn.
• Video advertising: You display video ads on platforms like YouTube and Vimeo.
• Email marketing: You send targeted email campaigns to your subscribers.
• Affiliate marketing: You collaborate with other websites and influencers, to promote your products and services in exchange for commissions.

Benefits of online advertising

• Targeting: You can reach your target audience with great precision based on demographic data, interests, and online behavior.
• Measurability: You can easily track the results of your advertising campaigns and measure return on investment (ROI).
• Cost-effectiveness: You can start with online advertising with a small budget and increase it as needed.
• Flexibility: You can experiment with different types of ads and platforms, to find out, what works best for your business.
• Quick results: Online advertising can help you achieve quick results and quickly reach new customers.

Goals of online advertising

The goals of online advertising vary depending on the type of business and marketing campaign. Some of the most common goals of online advertising are:

• Increasing brand awareness: Reaching a wider audience and informing them about your brand, products, and services.
• Generating leads: Obtaining contact information from potential customers, who are interested in your products or services.
• Increasing sales: Promoting online sales of your products or services.
• Increasing conversion rates: Increasing the number of visitors to your website, who perform the desired action, such as purchasing a product or signing up for a newsletter.
• Building brand loyalty: Strengthening the relationship with customers and encouraging them to make repeat purchases.

If you are interested, be sure to read:

• What is online and digital marketing? Discover its benefits and tools
• Why are UX, CX, and the customer for the web the most important?
• What is PPC advertising and what types of campaigns in Google Ads do we know?
  
• Google Ads – 7 tips to make your advertising more effective