Motion design

What does it mean

Motion design, also called motion graphics, is an artistic and technical field, that focuses on bringing life to static graphics through animation. You can think of it as a connection between graphic design and animation, where engaging and dynamic visuals are created, that communicate ideas and information.

More info

Motion design is a powerful tool that can transform boring graphics into engaging and informative content. If you are looking for a way to bring your presentations, marketing materials, or websites to life, motion design is a great choice for you.

What is the difference between motion design and animation?

While animation often focuses on storytelling through moving characters and objects, motion design is more about communicating ideas and information. Motion design is commonly used in various media, such as:

• Explainer videos: Explaining complex processes or products in an engaging and easily understandable way.
• Marketing videos: Engaging presentation of a brand, product, or service.
• Movie and TV show titles: Catchy intros, that capture viewers' attention.
• User Interfaces (UI) and interaction animations: Enhancing the user environment of websites and applications.
• Social media: Engaging posts and ads, that stand out from the crowd.

Benefits of motion design

• More engaging communication: Motion design can convey information in a more engaging and interesting way than static text or image.
• Increased attractiveness: Engaging animations can capture viewers' attention and improve the memorability of information.
• Simplification of complex ideas: Motion design can break down complex ideas and processes into easily understandable visual units.
• Versatility: Motion design can be used in a wide range of media and for various purposes.

What skills do you need for motion design?

Motion designers need a combination of artistic and technical skills. Among the most important are:

• Graphic design: The ability to create visually engaging graphic elements.
• Animation: Understanding the principles of animation and the ability to create smooth and realistic movements.
• Software for motion design: Knowledge of software such as Adobe After Effects, Adobe Premiere Pro, and Cinema 4D.
• Storytelling: The ability to communicate ideas and information visually.

Thanks to its ability to capture attention, simplify information, evoke emotions, and increase interaction, motion design can help you achieve your goals and take your brand to a new level. Contact us.

If you are interested in the topic of Motion Design, be sure to read:

• What is UX and UI and what is the difference between UX and UI design?
• What is graphic design?
• UX design: 13 findings on how to improve forms on websites