Keyword
What does it mean
The key phrase refers to a word or phrase that best describes the content of a website or article and that users enter into search engines.
More info
The goal of keywords is to improve the position of a website in the organic, unpaid search engine results for a specific word or phrase. Choosing the right keywords can enhance the relevance of a website to a particular target audience and increase its traffic. It is important to select appropriate keywords that are related to the website's content, have an adequate search volume, and are competitive. Using overly general keywords can result in the website being displayed in a large number of search results that are too generic and irrelevant. On the other hand, using overly specific keywords may mean that the website won't appear in a sufficient number of search results. Keywords should be placed in various parts of the website, such as titles, descriptions, and content, to improve their relevance to search engines.
Latest news
World Usability Day 2024 and How Accessibility is Changing the Digital World
New trends, challenges, and lessons from leaders of Slovak e-commerce
The 15th edition of the World Usability Day 2024 conference is approaching
New Accessibility Act: Key Changes for Ecommerce stores and Digital Services
TikTok Ads - is it hype or a must-have in the marketing mix?
ui42 and Dedoles: Why does the transition from custom-made to Shopify make sense?
How to Support Innovation in Companies: Key Insights from the Discussion on CX/UX Innovations
How the AI Chatbot Unleashed the Customer Support
Upterdam 2024 – The conference that showcased the strength of Slovak and Czech e-commerce
How to Conquer Global Markets: Inspirations and Insights from Paris Retail Week
Contact us
Don't miss out on the latest news from the world of UX, programming, analytics, and marketing.
Free consultation
What do you need help with?
Select all options that apply to you
Is there anything else you need help with?
Choose another topic