Influencer Marketing

What does it mean

Influencer marketing, that is marketing through influencers, is a form of marketing that relies on the use of social media and other online channels, where people with high social reach (called influencers) are used to help sell products or services.

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The goal of influencer marketing is to achieve greater trust and authenticity when presenting products or services, as influencers are often perceived as more trustworthy than traditional forms of advertising. This can be effective for a target audience that finds traditional ads disruptive and irrelevant.

Influencer marketing can be implemented through collaboration with influencers in creating social media posts, product or service reviews, or through sponsored posts or product mentions. It is important to choose the right influencer with the appropriate reach and audience to achieve the desired result.

Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and mixes it with a modern content-driven marketing campaign. The main difference in the case of influencer marketing is that the result of the campaign is a collaboration between brands and influencers.

However, influencer marketing is not limited to celebrities. Instead, it revolves around influencers, many of whom would never be considered famous offline.

An influencer is someone who has:

• the power to influence the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience
• followers in a specific niche market, with whom they actively engage. The size of the audience depends on the size of their topic in that niche market.

One of the biggest mistakes of traditional media is that they do not realize the difference between celebrities and online influencers. It is also important to realize that most influencers have systematically built an attentive and enthusiastic audience. It is not by chance that these people follow influencers and not brands. The audience is not really interested in your brand. They only care about the opinions of influencers. Do not try to impose your rules and business practices on your influencers. The audience is theirs, and they can simply give up and take their followers with them.