Google Tag Manager (GTM)

What does it mean

Google Tag Manager (GTM) is a tool that allows you to manage and deploy marketing tags on your websites without the need to modify the code.

More info

This tool is ideal for marketers and analysts who need flexibility and speed in tracking and optimizing their campaigns.

Benefits of using Google Tag Manager:

1. Easy tag management: GTM allows you to easily add, edit, or remove tags without interfering with the page code. This saves time and reduces the risk of errors during implementation.

2. Flexibility and customization: With GTM, you can set different conditions under which tags are activated, allowing you to personalize tracking according to your needs.

3. Deployment speed: Thanks to pre-set templates for popular tools (such as Google Analytics, Facebook Pixel, etc.), tags can be deployed quickly and efficiently.

4. Event tracking: GTM allows you to track interactions on the page, such as clicks, form submissions, or content views, providing you with more detailed data on user behavior.

5. Versioning and recovery: GTM automatically saves previous versions of your tags, meaning you can revert to them if issues arise after an update.

How to get started with Google Tag Manager:

• Create an account: Visit the Google Tag Manager page and create an account. After registration, you will receive a code that you need to insert into your website.
• Set up a container: A container is a place where all your tags are stored. Once created, you can start adding tags.
• Add tags: Choose the type of tag you want to add (e.g., Google Analytics, Facebook Pixel) and set its parameters.
• Set triggers: Triggers determine when a tag should be activated. You can set them based on events such as clicks or page views.
• Testing and publishing: Before publishing changes, it is important to test whether the tags work correctly. GTM has a preview tool that allows you to check how the tags work before deploying them.

Google Tag Manager is an invaluable tool for anyone who wants to effectively manage the tracking and analysis of their websites. It allows for quick deployment and modification of tags without the need for technical knowledge, making it an ideal choice for marketers of all levels. If you are not yet using GTM, consider implementing it into your marketing arsenal.