What does it mean

Google Business is a free service from Google that allows businesses to create and manage their online profile. This profile appears in Google Search and Google Maps, making it easier for potential customers to find the business and obtain key information about it, such as opening hours, address, contact details, or reviews.

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Main Features of Google Business:

Visibility in Search and on Google Maps: Businesses with a Google Business profile are more visible when someone searches for their products or services. For example, if someone searches for "cafes in Bratislava," your profile may appear directly in maps or at the top of search results.

Providing Information: Your profile contains all the important information about the business – name, address, opening hours, website, phone number. This way, customers can easily contact the business or visit it.

Reviews and Ratings: Customers can leave reviews and ratings, which serve as important feedback for the business. Positive reviews can increase the business's credibility and attract new customers.

Adding Photos and Posts: You can regularly add photos of your premises, products, or services, as well as posts about news, promotions, or events. These visual and text updates increase customer interest and keep your business current.

Statistics and Analytics: Google Business allows you to track how customers interact with your profile – how many times your business was searched, how many people clicked on the link to your website, or how often people called the listed phone number.

Who is Google Business for?

Google Business is primarily intended for local businesses that offer products or services in a specific area. This includes, for example:

Restaurants and cafes
Hotels and accommodations
Shops, boutiques
Hair salons, beauty salons
Law firms, doctors, craftsmen
Digital marketing agencies and consultants

It is also useful for online businesses that do not have a physical location but provide services to customers in various places.

Why should you use Google Business?

1. Improving Local Visibility: For small and medium-sized businesses, Google Business is a key tool to be visible in search results, especially in local results. If a customer is looking for a business in your city or region, Google Business increases the likelihood that they will find you.

2. Gaining Credibility: Online reviews and ratings play an important role in customer decision-making. If you have good reviews on Google, customers will be more inclined to visit you.

3. Interaction with Customers: You can respond to reviews, answer questions, or publish posts that inform about current promotions and offers.

4. Improving SEO: Google Business contributes to your SEO strategy, as Google prioritizes business profiles with correct and up-to-date information in local search results.

How to Set Up a Google Business Profile?

1. Visit the Google My Business page.

2. Click on the "Manage Business" button.

3. Follow the instructions to enter the business name, address, category, contact details, and other information.

4. Verify your business using the email or postal code that Google will send to the provided address.

5. Once verified, you can start updating the profile and adding content.

Google Business is an essential tool for any business that wants to gain better online visibility and improve its interaction with customers. Whether you have a small local business or a large enterprise, using Google Business will help you not only attract new customers but also build trust and credibility.