Google Analytics

What does it mean

Google Analytics is one of the tools that tracks and records website traffic, which can help map customer experience and identify the causes of undesirable outcomes. 

More info

Google Analytics uses code on a website that records visits and user interactions with the website. These data are then processed and displayed in an analytical tool. These data can be used to optimize the website for better usability and to increase conversions. In order to move business forward and understand customer behavior, we must collect, clean, analyze, and then correctly interpret the data.

Latest news

Test minute by minute

Test minute by minute

Test annotation
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When will the AI agent start lying to the user? We tested 5 models.

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Digital Pie 2026: four awards out of six. Our best year yet.

Digital Pie 2026: four awards out of six. Our best year yet.

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The client thought he was growing. We showed him he was bleeding.

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Custom E-commerce store: How much does it cost and who is it suitable for?

Custom E-shop is one of the options for building an e-commerce solution for your project and selling online. Although it has undeniable advantages...
CX Breakfast ui42: How AI Really Changes Work in CX Teams

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At the last CX breakfast at ui42, we talked with experts from various fields about how AI is really entering CX and UX processes. The workshop...

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At ui42, we combine creativity, technology, and marketing into one team.
We build brands and visual identities, create websites and e-shops, design UX and CRO, produce video and creativity, and subsequently deliver results through performance marketing.
Thanks to this, you gain a partner who can cover the entire digital ecosystem of your business – from the first contact with the brand to conversion.

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