Google Analytics

What does it mean

Google Analytics is one of the tools that tracks and records website traffic, which can help map customer experience and identify the causes of undesirable outcomes. 

More info

Google Analytics uses code on a website that records visits and user interactions with the website. These data are then processed and displayed in an analytical tool. These data can be used to optimize the website for better usability and to increase conversions. In order to move business forward and understand customer behavior, we must collect, clean, analyze, and then correctly interpret the data.

Latest news

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News: Meet – these are the creatives from ui42

At ui42, we believe that technology and strategy are only strong when complemented by a good idea. And that's why the new creative team at ui42...
  • ui42
  • 21.10.2025
  • 2 min read
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Red flags in collaboration with the agency

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With the note - based on true events. Recently, we have been seeing a scenario repeat itself all too often, where a client – whether changing...
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Upterdam 2025: e-shop for e-shops, and the entire community

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How to Set Up Facebook Conversion API

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If you want to get the most out of your Facebook campaigns, CAPI is practically a necessity today. In this article, we will show you how you...

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