Google Analytics

What does it mean

Google Analytics is one of the tools that tracks and records website traffic, which can help map customer experience and identify the causes of undesirable outcomes. 

More info

Google Analytics uses code on a website that records visits and user interactions with the website. These data are then processed and displayed in an analytical tool. These data can be used to optimize the website for better usability and to increase conversions. In order to move business forward and understand customer behavior, we must collect, clean, analyze, and then correctly interpret the data.

Latest news

World Usability Day 2024 and How Accessibility is Changing the Digital World

World Usability Day 2024 and How Accessibility is Changing the Digital World

On November 12, Bratislava once again became the center of the UX community on the occasion of the 15th annual World Usability Day conference...
New trends, challenges, and lessons from leaders of Slovak e-commerce

New trends, challenges, and lessons from leaders of Slovak e-commerce

In case you missed the E-commerce Bridge Live in Poprad last week, we have prepared a short summary of the lectures that were presented on stage...
The 15th edition of the World Usability Day 2024 conference is approaching

The 15th edition of the World Usability Day 2024 conference is approaching

World Usability Day 2024 will bring inspiration and practical solutions for sustainable and inclusive design, and we will be a part of it.
New Accessibility Act: Key Changes for Ecommerce stores and Digital Services

New Accessibility Act: Key Changes for Ecommerce stores and Digital Services

The European Union is introducing an accessibility law that will affect all ecommerce stores with an annual turnover of over 2 million euros...
TikTok Ads - is it hype or a must-have in the marketing mix?

TikTok Ads - is it hype or a must-have in the marketing mix?

We have prepared practical tips for you on how to make the most of TikTok Ads and the 1.3 million Slovak audience on TikTok.
ui42 and Dedoles: Why does the transition from custom-made to Shopify make sense?

ui42 and Dedoles: Why does the transition from custom-made to Shopify make sense?

After more than nine years of successful collaboration between ui42 and Dedoles, our paths are diverging. Dedoles, one of the historically fastest...
How to Support Innovation in Companies: Key Insights from the Discussion on CX/UX Innovations

How to Support Innovation in Companies: Key Insights from the Discussion on CX/UX Innovations

At the end of September, the premises of ui42 were once again filled with experts from various fields, with whom we had a great breakfast and...
How the AI Chatbot Unleashed the Customer Support

How the AI Chatbot Unleashed the Customer Support

A nonstop ringing phone, a full inbox, and the same questions over and over again? If you guessed it's the support department, you're guessing...
Upterdam 2024 – The conference that showcased the strength of Slovak and Czech e-commerce

Upterdam 2024 – The conference that showcased the strength of Slovak and Czech e-commerce

If you happened to miss that the largest e-commerce event in Slovakia – the conference Upterdam, took place last week in Senec, then you missed...
How to Conquer Global Markets: Inspirations and Insights from Paris Retail Week

How to Conquer Global Markets: Inspirations and Insights from Paris Retail Week

An interview with ui42 CEO Andrej Kajan, who attended the prestigious Paris Retail Week conference, reveals key innovations driving the world...

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