Conversion ratio

What does it mean

The conversion rate is the ratio between the number of website visits and the number of visitors who performed a required action on the site, such as purchasing a product, filling out a form, or downloading a file.

More info

This ratio can be calculated for any action that we want to track on the website. It also shows how effectively the website is able to motivate visitors to perform the desired action. Conversion rate is an important indicator of website success and its conversion paths. It is often monitored and analyzed within digital marketing and is an important indicator of the effectiveness of advertising campaigns, website optimization, and other marketing activities.

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