Brand elements

What does it mean

Brand elements are simple, oftentimes subconscious, cues. These elements include visual and verbal components that are used to create a unique visual identification system for a given brand.

More info

Brand elements include, for example, a logo, font, colors, photographs, graphics, and other visual elements, as well as phrases and slogans. These elements are important for creating a strong and recognizable brand. They are used to create a unified and consistent image for a given brand. Brand elements help consumers perceive the brand as unique and distinguishable from the competition.

Latest news

Eyes4ICU x ui42: AI Recommender of the Future for E-commerce

Eyes4ICU x ui42: AI Recommender of the Future for E-commerce

Imagine a recommendation tool that not only knows what you want to buy but also knows exactly where to show it to you on the e-shop so that ...
ui42 on the shortlist for Zlatý středník in the category Launch, Relaunch, Rebranding

ui42 on the shortlist for Zlatý středník in the category Launch, Relaunch, Rebranding

We proudly announce that we have made it to the shortlist of the prestigious Czech-Slovak competition Zlatý středník 2025 – in the category ...
Case Study: 554% Increase in Revenue in the First Month of a Comprehensive Marketing Report

Case Study: 554% Increase in Revenue in the First Month of a Comprehensive Marketing Report

Dučplant, a Slovak family-owned gardening business, decided on a fundamental change in its marketing strategy. The result of the collaboration...
The most popular apps in Slovakia in 2025: Who is preliminarily reigning the rankings?

The most popular apps in Slovakia in 2025: Who is preliminarily reigning the rankings?

The digital world is constantly changing, and so are our mobile screens. The first half of 2025 clearly shows that Slovaks are increasingly ...
New Accessibility Act: Key Changes for Ecommerce stores and Digital Services

New Accessibility Act: Key Changes for Ecommerce stores and Digital Services

The European Union is introducing an accessibility law that will affect all ecommerce stores with an annual turnover of over 2 million euros...
Comparison of e-commerce solutions. Which CMS to choose?

Comparison of e-commerce solutions. Which CMS to choose?

Choosing the right e-commerce solution is fundamental, if the project is to be successful. A good piece of advice to start with is – devote ...
Information Architecture: The Foundation of an Effective User Experience

Information Architecture: The Foundation of an Effective User Experience

The ability of users to quickly and intuitively find the necessary information is one of the decisive factors for the success of digital products...
Complete Guide to the Most Famous AI Tools

Complete Guide to the Most Famous AI Tools

Artificial intelligence has definitively changed the rules of the game in the digital world. Whether you work in marketing, development, design...
How to shop safely on Shein?

How to shop safely on Shein?

Online shopping has become an integral part of many people's lives today – convenience, a vast selection, competitive prices, and delivery right...
Up to 91% of emotional purchases from social networks are not completed.

Up to 91% of emotional purchases from social networks are not completed.

Do you own an e-commerce store and often observe customers adding products to their cart, but ultimately not completing the purchase? You're...

Contact us

By submitting the form, you give consent to the processing of your personal data and electronic communication.
Our agency adheres to the rules and principles of Fair Tender.

 

Thank you for subscribing!
One more step to go. Click on the confirmation link in your email.
Oops! This email is already registered.
Email We already have it in the database, please check your inbox or use a different email.
Oops! This email is incorrect.
Email It doesn't have the correct format.
Oops! Unknown error.
Please, try again later.