404 page
What does it mean
A 404 redirect is an HTTP status code that notifies the browser or search engine that the requested page was not found. When a visitor enters an incorrect URL or clicks on an invalid link, the browser displays an error page with the message "404 Not Found" or similar.
More info
A 404 redirect is used when the requested page or content does not exist or was not found on the server. It may happen that the page was removed, moved, or its URL address was changed, or that there was simply an error in entering the URL address. It is important to have a functional 404 redirect because it helps visitors to the website find what they are looking for and prevents loss of traffic. Some websites also display creative and useful 404 error pages to improve the user experience and provide information on how to redirect the visitor to relevant content.
Latest news
Keep moving. Don’t panic.
GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year
Premium feed. Premium platform. Maximum impact.
Black Friday 2025 in numbers: The eCommerce market reports a year-on-year decline of 10%, but it is far from a black scenario.
Holistic Growth. ONE-STOP-SHOP Impact. 424% Results.
State holidays and days of rest in Slovakia in 2026
The outage of Packeta and Clarity tested e-commerce. ui42 stood firm
Building a brand and performance do not have to be at odds, aim for Brand Performance
News: Meet – these are the creatives from ui42
Preparations for Black Friday in full swing: Haven't you forgotten anything?
Contact us
Don't miss out on the latest news from the world of UX, programming, analytics, and marketing.
Thank you for subscribing!
