Bezvavlasy | Case Study Web application Bezva Pickapp for the market leader Bezvavlasy
Customer experience plays the biggest role in deciding whether your customer will purchase again or order a service. From the first impression and website loading to quick and seamless order pickup. How to achieve this? For Bezvavlasy, a leader in the cosmetics field, we created a unique custom application for goods delivery by combining e-commerce and brick-and-mortar stores. And that in an incredible 3 weeks!
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What is Bezvavlasy?
Bezvavlasy.cz is a Czech leader in the field of hair care with a clear vision to take the number 1 position in the European space within 3-5 years. In addition to the Czech Republic, the retailer operates in 4 markets (Slovakia, Hungary, Croatia, Romania). In 2023, Bezvavlasy reached an important milestone, the acquisition of a distributor of hairdressing brands in the Czech Republic, the Hair Servis group. Today, the company operates in the Czech e-commerce market with an online store for both B2B and B2C clientele, as well as a network of 20 wholesale outlets, which, thanks to a new application, also serve as pick-up points for shipments from the online store.
When numbers speak for success
4
number of countries
+ 1 mil. €
revenue for the month
+ 3 mil.
daily processed changes between ERP and BX
Client's assignment
For the company Bezvavlasy, we at ui42 in 2023 created a custom e-shop, which merged three suppliers into one refined B2B and B2C solution. As part of continuous cooperation, they approached us with another request – to strengthen online sales and use brick-and-mortar stores as pick-up points for shipments from the e-shop. The main goal was to increase customer comfort when picking up orders, as well as to streamline logistics to 20 pick-up locations.
Main areas of cooperation
Course of cooperation
How We Started the Collaboration
Bezvavlasy was growing, and so were their technological challenges. Three different systems, inefficient processes, and an e-shop that was no longer sufficient. Our task was to bring everything under one roof – a modern platform that would grow with them. Therefore, at the beginning of our collaboration in 2023, we built a custom e-shop on CMS BUXUS, connected it with a new ERP and warehouse system, added a sophisticated B2B and B2C zone with dynamic pricing and personalized accounts. UX design, integrations, and end-to-end testing ensured that the new system worked smoothly from the first order.
New Assignment, New Challenges
The new challenge they approached us with was to appropriately connect the network of pick-up points, operating on a different platform, with the Bezvavlasy ordering system. This led to the idea of an intuitive application that would ensure a clear pick-up process for the customer, real-time order tracking, and efficient logistics. The basic starting point was the specification, in which we clearly defined how the entire application should function. Part of the connections included cooperation with an external ERP system and also administration in CMS BUXUS, on which the e-shop is built.
We Drew Wireframes and Devised Connections
In the second step, we designed individual connections at all levels – frontend, backend, and from the perspective of the customer and outputs for the administrator in the e-shop. This resulted in a clear vision, similar to the final wireframes, in which the client could already see all the details of the visuals and the logic of the entire application's functionality.
We chose the most suitable methods
In developing this application, we used the Service Blueprint methodology – a tool that maps the entire service delivery process from the perspective of both the customer and the employee. Besides defining in detail how each element of the application should function, we were able to quickly identify problems and optimize all processes.
We uncovered hidden pitfalls and fine-tuned all details
After the final output, we went through all the points of the order process step by step with the client at an agreed workshop from every angle and uncovered gaps that were not thought through in the pilot steps – for example, what is the employee's role if the customer does not pick up the goods, and so on. Based on this, we refined even the smallest details in the processes and covered the entire course - from order creation to delivery and possible return process.
We launched the Bezva Pickapp application
In a record short time – within 2 to 3 weeks, we reached the finale. The finished goods delivery application, which connected online and offline – from wireframes through graphics to programming and launch, was ready for the first real orders.
Results of cooperation
- More efficient parcel delivery process
- Convenient pickup for customers
- Greater customer satisfaction
- Building a positive experience with the product/service
- Building loyalty to the Bezvavlasy brand
Summary through the eyes of ui42
After successfully creating a comprehensive B2C and B2B solution, Bezvavlasy presented us with another challenge to tackle in the second phase. Creating a custom application is usually a long-term process. Planning, designing, testing, adjustments, deployment... However, thanks to the combination of know-how, the concept of a one-stop shop, and a mix of the right tools, we at ui42 can create solutions almost on the spot.
How does Bezvavlasy evaluate our cooperation?
The "Pickup Points" project demonstrated that connecting the online and offline worlds can lead to significant improvements in customer service and logistical efficiency. Thanks to an innovative approach and technological support, we managed to create a functional ecosystem with ui42 that brings benefits to both customers and the e-shop Bezvavlasy.cz.
