Koku Case Study Unleash Chat GPT's power: Conquer global markets effortlessly.

The main requirement of the client was a faster and more efficient expansion into new markets. The traditional solution - language translation variations in collaboration with a translation agency - took a significant amount of time and incurred substantial costs. Problems also arose when using the Google Translate tool for automated translations. Some expressions (such as brand names) were automatically translated by the tool, requiring additional manual editing.

Using artificial intelligence, we have translated several thousand product names in a record short time. Moreover, at incomparably lower costs compared to manual translations using a native speaker/copywriter or even a translator, which required additional intervention.

To be more precise, the translation of 2000 product names cost approximately $7. One input to Chat GPT had an average length of 46 tokens/34 words (prompt + product name). On the other hand, one output from Chat GPT (the product name itself) had an approximate length of 30 tokens/23 words.

We have connected AI and CMS

Expanding into new markets brings the creation of new mutations within the content management system. Since our CMS BUXUS is sufficiently flexible, by integrating with the Chat GPT API, we have shortened the amount of time that a client would otherwise need to create a new fully functional language version of an e-shop.

Chat GPT API interface

Access to the Chat GPT tool's API allows us not only to work with the latest version but also to customize the artificial intelligence according to our needs. For example, we can provide custom inputs (files, information) to the tool, based on which it can process a unique output precisely as per our requirements.

We have appropriately formulated the prompt

To ensure the most relevant output, it is crucial to provide the correct input to Chat GPT. By using a well-formulated prompt, we managed to eliminate the issue of automatic translation of brand names, which was present in a conventional translator. The artificial intelligence with zero error rate recognized the brand names and preserved them in the correct form, without translation. The result was fully automated translations into a foreign language (Bulgarian) and even alphabets (Cyrillic).

With the utilization of artificial intelligence, the expansion into foreign markets becomes much more accessible for e-commerce stores. Thanks to access to the Chat GPT API tool, we can create an unlimited number of language variations in an incomparably shorter time. Previously, clients would have had to incur significant expenses for translators/native speakers/copywriters to achieve the same results. By combining AI with a flexible editorial system, we can help e-commerce stores expand into new markets more efficiently. With high-quality outputs, they can achieve profits faster and with exponentially lower costs than was previously possible.