ui42 was also the general partner of World Usability Day 2024 this year. What lectures and workshops could you experience on the topic of “Design for a Better World”?
Articles on the topic: Online Marketing (page 2)
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How much of the marketing budget to allocate to the brand?
A common question not only from our clients. But to get to the answer, let's summarize what a brand actually is and what are "those other campaigns... -
What is PPC advertising and what types of campaigns do we know in Google Ads?
PPC advertising is one of the most commonly used tools in online marketing. From the English translation "pay per click", it follows that the... -
5 Foundations for Properly Scaling Your E-commerce Business
Successful scaling of your e-commerce business requires more than just increasing investments. By implementing these five fundamental strategies... -
Get Inspired by the Story of an E-commerce Store that Surpassed Targets by 156%
Kompava is among the Slovak leaders in the field of nutritional supplements also thanks to the expert consulting of ui42, performance marketing... -
15 Irresistible Call to Actions: Swipe Your Way to Conversion Success
The call to action (CTA) is your digital storefront's siren song, enticing customers to step inside and explore. But crafting a truly captivating... -
How we shod the world in barefoot shoes
Case study on how we managed to achieve record sales for Be Lenky and sell even what we didn't have. -
How to turn curiosity into conversions? 25 magnetic strategies for lead generation
In the era of digital boom, where the trend of zero attention span is growing faster than inflation, attracting new customers is almost a scientific... -
Valentine's: How to Earn on Love with a Marketing Strategy
Special days like Valentine's, Halloween, Mother's Day, or Black Friday are of crucial importance in the world of e-commerce, as they represent... -
A Sales Success Story Powered by PPC and Server Optimization
The custom e-shop on BUXUS was just the first step in our collaboration on PPC campaigns, which we launched at the end of 2021. -
PPC optimization: clicks to conversions, business growth
Incredible results for one of the largest travel agencies, Satur. Conversion value increase of +180% with lower cost-to-revenue ratio.
