Benefits of Advertising on Facebook and Instagram
Do you feel, that you already know, how social networks can help your project? Maybe you think, that it's enough to write posts and add photos, and that you don't need a marketer. But is it really so? Social networks are no longer just about writing posts and adding photos. If you want, your project to be successful, you must know, how to use all the possibilities, that social networks offer. Promotion on social networks is indeed necessary for business growth also in the form of PPC, just as you know them from Google.
Facebook and Instagram have become an inseparable part of our lives and daily communication. Millions of people use them to draw attention to their products, services, ideas, and thoughts. For entrepreneurs, these social networks represent a goldmine full of opportunities, to get in touch with potential customers and increase sales.
Why Facebook and Instagram specifically?
- Massive user base: With more than 3 billion active users monthly, Facebook and Instagram are the largest social networks in the world. This means, you have a wide community, to which you can address your marketing campaigns.
- Target audience: Both social networks offer advanced advertising targeting tools, which allow you to reach exactly the target group, that interests you. You can filter by age, gender, interests, location, and other relevant factors.
- Relatively low costs: Advertising on Facebook and Instagram is relatively affordable, which means, that even small and medium-sized businesses can afford it. In addition, you can precisely control, how much money you want to invest in your campaigns.
What are the specific benefits of advertising on Facebook and Instagram?
- Increasing brand awareness: Advertising on Facebook and Instagram will help you increase awareness of your brand and spread the message of your company.
- Generating new customers: Advertising will help you attract new customers, who may get to know you and start using your products or services.
- Increasing conversions: Advertising can help you increase conversions, such as newsletter sign-ups, making a purchase, or downloading an app.
- Increasing your website traffic: Advertising will help you increase the traffic to your website, which will allow you to gain more potential customers.
- Improving customer relationships: Advertising can help you improve relationships with customers by, informing them about new products, discounts, and promotions.
Numbers matter
When we talk about "socials", it's primarily about Facebook. Although it has to share some of the spotlight with competitors, with its three billion active users it is the biggest player in the market, while integrated Instagram has 2 billion users. Together they are part of the Meta company and provide attractive promotion options in almost every industry, sharing a large number of functional features. So how do you decide which channel is ideal for your communication purpose?
Interest in Facebook may be slightly declining, but the same cannot be said about the commercial potential of Instagram, which has evolved as a visually oriented platform. The largest group of Instagram users are people aged 18 to 29, with about 67 percent of this age category being active on it. More than 80% of users use it to search for products and services, and the majority of users regularly interact with brands.
...but they're not everything
However, the number of visitors is not the only important indicator, and the same is true for your turnovers, which without a sophisticated strategy may only spike once. Long-term presence in users' minds is exactly what you need social media for. They are your shopping malls - visitors may not enter your store every day, but the display remains in their memory. If you underestimate it just because you can't measure such results precisely, you may be surprised in a year why you no longer have any results.
Targeting advertising campaigns
Facebook has undergone many changes since its inception, expanding promotion options. Although its reputation is not always good, the undeniable advantage remains high traffic of various demographic categories and the possibility of detailed targeting. So with the right targeting, we can address an older passionate orchid grower, a divorced gas boiler repairman, as well as a young mother who is just starting a business.
You can focus the advertisement on various goals, whether you want to increase brand awareness, bring people to the page, gain new fans, or entice a customer to make a purchase. The budget can be as little as one euro per day, so even starting businesses can get their share. Using statistics, the marketer monitors progress and optimizes campaigns, and yes - a good marketer can reach tens of thousands of the right people with those few euros, as efficiently as possible.
The result is clear
There are many possibilities on social networks, and if you miss out on them, there will be a gap in your marketing plan. Some may be deterred by criticism of Facebook, whether it's about protecting minors, user privacy or its absolutely dominant position in the market. Meta has to continue to fight these challenges, but for you, the choice is clear when building a company - the blue giant can be useful to you, whatever your current goal may be.
