Valentine's: How to Earn on Love with a Marketing Strategy
Special days like Valentine's, Halloween, Mother's Day, or Black Friday are of crucial importance in the world of e-commerce, as they represent great opportunities to increase sales and strengthen the brand image of a brand. These holidays and thematic days attract increased consumer attention, who are motivated to buy gifts for their loved ones or take advantage of seasonal discounts.
While many of us are eagerly trying to stick to New Year's resolutions, savvy marketers and e-commerce specialists know that while fitness centers are full in January, it's time to plan Valentine's campaigns. In 2023, Valentine's Day sales in the USA alone reached an impressive value of 26 billion dollars, representing an 8% increase compared to the previous year. Despite inflation and tight budgets in many households, the expectation that expenditures in 2024 will again increase is indeed high.
The secret of effective - not only Valentine's - campaigns lies in strategic marketing that resonates with customers' desire to express their love. How to build a strong brand, maximize your success through modern tools and win over (not only) the hearts of your customers?
Be Prepared
Early preparation is the key to winning over "model" lovers, as well as those who shop at the last minute. Holidays and special days like Valentine's require a well-timed marketing strategy to the detail. A prepared and thoughtful plan provides a strategic advantage that caters to both organized planners and procrastinators. It ensures that your brand will be at the forefront throughout the pre-Valentine's preparation period. Analytical data shows that the first significant increase in Valentine's-related conversions begins approximately three weeks before it. If you want to learn more about how to effectively increase conversion and the average order value on your website, read the blog post by the CEO of ui42, Andrej Kajan.
By launching your Valentine's campaign in the second half of January, you'll avoid the New Year's advertising clutter and target your customers in time.
Don't send love letters, send successful email campaigns
When it comes to sales support, email marketing has always been one of the most effective channels, especially given its ability for hyper-personalization of content and offers that consumers demand. How to ensure that your email efforts bring value and conversions to consumers?
Only 22 days left, please don't forget, time is approaching
Inform your customers about your Valentine's offer in time. Specific products, offers, and especially reasons why they should shop with you. It is also appropriate to provide recipients with the option to opt out of Valentine's marketing. This can be a great way to foster better relationships between the brand and consumers and not bombard them with irrelevant content. You can consult with us on how to create suitable content tailored to your customers.
Help your customer with the tough decision
A simple gift guide = an easy win. Highlight your specific collections and Valentine's products. You can play with categorization according to the type of assortment you offer. However, the standard and clear division of "For Her" and "For Him" applies universally. Creativity knows no bounds.
Remind them – Upsell, Cross-sell, sales
You will (or should) be sending a confirmation email anyway, so why not take the opportunity to promote additional sales? A simple example: Chocolate is a great complement to flowers, and if Martin bought a necklace, he should definitely also buy earrings for his girlfriend. Maybe he just forgot to add them to the cart.
Encourage customers on their shopping journey by announcing any flash sales or time-limited offers. Emphasize urgency and quick decision-making, an effective and simple way is to use a countdown timer.
Don't forget about the singles
According to data from more than 230 countries, there are approximately 2.12 billion single people in the world. That's quite a lot of consumers who are not interested in heart-shaped chocolates, but you can still convince them to make a purchase with the right message. It's up to you to persuade your single customer to indulge and celebrate the holiday of love.
Show love too
Valentine's is the perfect time to show your customers affection in a casual way. A thank you email combined with a discount code, voucher, or tailor-made offer is something your customers will definitely appreciate.
Start early, adapt to trends and individual holidays, be creative, and provide a lifeline for latecomers. Reach as many people as possible and provide gifts or experiences that are thoughtful, thematic, and can be purchased comfortably and simply – with a click on your website. And remember, what works or doesn't work can also be applied to Mother's Day, Black Friday, Halloween, or Cyber Monday.
Need advice? Don't miss the opportunity and start transforming your marketing today. Contact us and get professional help with your marketing strategy. Together we will achieve your goals faster and more effectively.
