E-commerce is skyrocketing, and with it, the number of new regulations. From December 2024, every e-shop in the EU must comply with the rules of the new General Product Safety Regulation (GPSR). What does this mean in practice? Fewer low-quality and dangerous products on the market, but at the same time, more obligations for online sellers. If you don't want to risk fines and losing customer trust, you should implement the new rules on your e-shop as soon as possible.
GPSR: Why Should You Care?
When a customer shops online, trust plays a huge role. No one wants to deal with issues related to a dangerous product or unclear returns. The new rules bring fair conditions for everyone – once a product is deemed risky in one EU country, it is automatically withdrawn from all markets.
For ecommerce stores, this also means the need to update product pages, set up supply chain tracking, and prepare for prompt problem-solving. What specific changes await you?
What Must You Have on Your ecommerce store According to GPSR?
Detailed Product Information
- EAN code or another unique identifier
- Manufacturer's contact details (name, address, email, manufacturer's website), and if the manufacturer is based outside the EU, the ecommerce store must also provide a contact person within the EU.
- Clear safety instructions and warnings
Responsibility for Product Safety
- Products in the ecommerce store must not be risky for consumers
- If a product is dangerous, you must withdraw it and offer compensation
Supply Chain Tracking
- All product data must be stored for at least 6 years
Quick Response to Problems
- If a product is found to be dangerous, you are obliged to respond immediately, inform customers, and offer a solution (repair, replacement, or refund)
How to get your ecommerce store ready without putting it at risk?
The new regulation is already in effect, and if your ecommerce store has not yet met the new requirements, you should do this as soon as possible:
- Conduct a product page audit – Check if each product contains all mandatory information. If not, add it.
- Communicate with manufacturers and suppliers – Ensure they provide you with current and complete product safety information.
- Ensure supply chain tracking – All product data must be traceable for at least 6 years.
- Create an effective product withdrawal plan – A quick response can prevent negative reviews or legal issues.
Transparency = Customer Trust and Your Competitive Advantage
The new rules may seem like a bureaucratic burden, but they can actually help you stand out from the competition. Ecommerce stores that are transparent and open will attract loyal customers and build a strong online reputation.
Don't Fear GPSR – We Will Help You
If you are unsure whether your ecommerce store meets all the new requirements, contact us. We will help you with process automation, technical implementation of mandatory elements, and ensuring full compliance with GPSR. We will take care of:
- Audit of your ecommerce store – Complete check of product pages and their compliance with regulations.
- Implementation of mandatory information – Whether manually or through automated processes
Contact us and we will set up your ecommerce store to be 100% compliant with GPSR.
