Important marketing dates until the end of 2024 that you should not miss
Planning marketing campaigns is crucial for the success of any business. Throughout the year, there are certain dates that offer great opportunities to increase sales and customer engagement. Missing them, on the other hand, is a wasted opportunity.
Here are the most important dates you should keep in mind until the end of 2024.
Days of Marianne (September 20-23)
Days of Marianne is a popular shopping holiday offering customers significant discounts and special offers. This extended weekend is ideal for attracting customers through exclusive events and campaigns.
Black Friday (month)
Although Black Friday falls at the end of November, the holidays and breaks preceding it this year can significantly influence shopping behavior. Moreover, our experience shows that BF discounts start attracting customers from the beginning of November. Therefore, do not leave campaigns or discounts until the last days and take advantage of the competitive edge.
Duration: unofficially almost the entire November
When to deliver materials to the agency: at least 2 weeks before launching campaigns
Official Black Friday (29.11.2024) and Cyber Monday (2.12.2024)
Official Black Friday is the peak of the shopping season when customers look for the best deals. Traffic and demand rise sharply. If you're not a fan of holding BF discounts all month, remember that preparation for the official BF must start no later than early November. Cyber Monday, which follows, is an opportunity for those who decided to wait for even better deals or want to avoid impulsive purchases, meaning you should not turn off campaigns or discounts on 30.11.
Duration: Officially only 29.11. and 2.12., but we recommend keeping campaigns running at least until 3.12.
When to deliver materials to the agency: at least 3 weeks before launching campaigns
Seasonal campaigns
Seasonal campaigns are a great opportunity to boost sales in specific sectors. Some segments depend more on the weather, others are strongly date-oriented. For example, sports stores can use the autumn months to promote transitional sports clothing and equipment, while tire retailers can focus their campaigns on tire replacement before winter as early as October. Christmas ornament and decoration sellers should be visible from early November. Statistics show that well-timed seasonal campaigns can significantly increase sales.
Duration: very individual
When to deliver materials to the agency: at least 2 weeks before launching campaigns
Christmas - delivery by Christmas (until 17.12.2024)
Ensuring delivery by Christmas is crucial for customer satisfaction. Make sure your customers know by when they need to order for their gifts to arrive on time. This year, Christmas Eve falls on a Tuesday, which means, depending on your delivery partner's capacity, turn off the "delivery by Christmas" USP by 15.-17.12.
On the contrary, we recommend launching Christmas campaigns at the turn of October and November when customers start looking for inspiration.
When to turn off delivery by Christmas: 15. - 17.12.2024
When to deliver materials to the agency: end of October
Gift vouchers (from December 18)
Exactly after 17.12., the period of gift vouchers begins: for those who didn't order in time, gift vouchers are an ideal alternative. From December 18, focus on promoting vouchers as a great last-minute solution. Many clients turn off campaigns on 23.12. - which we do not recommend at all for gift vouchers. Highlight your USP and push communication to latecomers even during the Christmas holidays.
When to deliver materials to the agency: at least 1 week before launching campaigns
Until when to keep campaigns running: until the inter-holiday period, or depending on campaign performance
Post-Christmas sale
After Christmas, it's time for post-Christmas sales to help clear out stock and attract customers looking for great deals. This means that from 27.12., we recommend communicating stock clearance. Remember that December is also busy for your suppliers due to holidays, so don't send materials at the last minute.
Duration: 27.12. - individual
When to deliver materials to the agency: at the turn of November/December
New Year discounts
The beginning of the new year is an ideal time for New Year discounts. If you skipped the post-Christmas sale, you can jump straight into New Year discounts. These actions can help kickstart sales in the new year and attract customers looking for new beginnings. It's an ideal time for sportswear and resolution communication. Again, it's good to carefully plan campaigns at the beginning of December.
Duration: from 1.1.2024 - individual
When to deliver materials to the agency: at the turn of November / December
In December, verifying the deliverability of goods is crucial
Don't forget to regularly verify the deliverability of goods to avoid customer disappointment and subsequent returns after Christmas. Reliable delivery is crucial not only for maintaining customer trust and satisfaction but also for effectively reducing returns.
These dates and events offer great opportunities to increase sales and customer engagement. Thorough planning and proper timing of campaigns will help you make the most of these opportunities and save you stress when launching communication. We wish you a successful Q4 2024!
What if the dates don't apply to you? Bet on bestsellers and evergreens
Despite showing you a rich ranking of marketing opportunities, it may happen that they simply don't fit into your strategy or business model. In that case, focus on bestsellers, and don't burn out in auctions, as the average CPC or CPT in Q4 rises.
