How we increased the turnover of an online shop in the Czech market by 27%
Lomax is a leading online shop of hair cosmetics in Slovakia, exporting to the Czech Republic and increasing sales by 27% year-over-year. This expansion has been driven by Lomax's wide range of high-quality products, competitive prices, and excellent customer service.
Results
- Overal Turnover increase by 27%
- Conversion rate increase by 20%
- Cost per conversion decrease 15%
What we did: Google Ads, Shopping, ROI Hunter, SEO, Price comparison
- Performance channel optimization Alignment of Google, Seznam, Facebook and price comparison sites
- The Czech online market is much more difficult to enter. There is more competition and customers are more sensitive to prices and discounts. The Czech Republic is also specific in the presence of Seznam as a local competitor to Google.
- In such a highly competitive environment, there is much more pressure to have effectively tuned performance campaigns.
Setting up performance channels
Google, Seznam, Facebook and Czech price comparison sites
We chose advertising through Google in search, Google Shopping and the content network as the most appropriate online mix. We also maintained a similar campaign structure in the Sklik advertising network for Seznam.
We used retargeting campaigns on Facebook, where we used the automated ROI Hunter tool.
Google campaigns
In Google campaigns, we used product and category feeds and then created automated campaigns through PPC Bee. Thanks to this tool, we launched thousands of targeted advertising campaigns for categories and products in a short time.
Google Shopping ads
We focused on optimizing product data for Google Shopping ads. We adjusted the titles and descriptions of products to make them more relevant to search terms.
Key attributes should be well-tuned and described to best describe the product being sold and be useful to the user.
Automated bidding
For the Facebook channel and social media, we used the already mentioned ROI Hunter tool. We also optimized the website for organic search.
Brand Manual and Revenue Growth
We have established a strong brand identity is crucial for attracting and retaining customers. A well-defined brand manual serves as a blueprint for consistent brand messaging and visual presentation across all channels, fostering brand recognition and trust among consumers. In the case of the e-shop in the Czech market, implementing a comprehensive brand manual contributed significantly to the 27% revenue increase. By ensuring consistent branding across all marketing materials and customer touchpoints, the e-shop effectively reinforced its brand identity and reputation, leading to increased customer engagement and ultimately, revenue growth.
