Google Ads – 7 Tips to Make Your Advertising More Effective
PPC advertising through Google Ads is one of the most frequently used online channels, where you can promote your products or services. However, setting it up, launching it, and also evaluating it can present several critical moments. Read seven valuable tips on how to avoid them and launch ads on Google Ads as effectively as possible, regardless of seasonality.
The foundation of successful paid advertising is having enough quality data
Having the right data and a sufficient amount of it is key today in dealing with paid advertising. To further work with the data, don't forget to set up e-commerce in analytics. Linking Google Ads with your Google Analytics account ensures that you can evaluate the relevant data as best as possible. If you happen to not see data and campaigns in your Google Analytics account, check the auto-tagging – rewriting data from campaigns in Google Ads.
Monitor KPIs – key performance indicators in Google Ads
Key Performance Indicators (KPI) are metrics that are used in performance marketing to measure the performance and success of individual campaigns. Perhaps the most commonly used is COS – Cost of Sales. We recommend monitoring this metric not only month-to-month but also at the campaign level, across the entire account, and comparing it as well. If the cost of sales ratio is higher than you expect, it's necessary to think about how to improve campaigns.
Before you launch an ad, thoroughly check the campaign settings
When creating a new campaign, pay attention to its correct settings. It's true that you can return to the settings later, but by checking them before launching, you'll save a lot of time. After all, it's easier to check the campaign settings right away, rather than letting it run and later dealing with why it's not performing well or spending too much credit and not generating any sales.
Consider your budget for campaigns in Google Ads
Paid advertising usually has a budget that you're willing to spend. However, there are campaigns where it's really not recommended to skimp. Too low a budget limits them. The solution is to compare the performance of campaigns from a long-term perspective and decide how much to invest in advertising accordingly.
For effective advertising, regularly check search queries
Search queries are exactly the phrases your customers searched for and thanks to which they made a conversion in the e-shop or on the website. By regularly checking them, you will know exactly which phrases you can add to your existing campaigns. It's also important to check them to avoid unnecessary displays of your ad on irrelevant search queries that are not related to your business and ultimately unnecessarily consume your credit.
Don't focus solely on Google Ads
Even though you've decided on paid advertising in Google Ads, don't forget about other channels that can bring potential customers. Continuously analyze and also monitor direct visits, organic search, or paid ads on social networks. A well-set advertising campaign within Google Ads indeed brings results, but by ignoring other channels, you may unnecessarily lose conversions. If you've noticed a drop in them, find out where the problem could have occurred and pay attention to it.
Regularly check if your ad is up-to-date
Nothing is worse than running a Christmas sale ad during the summer. Does that seem unrealistic? Unfortunately, this is a mistake we often encounter. Other major problems include typos in ads, bad grammar, or irrelevant information – for example, about the amount of the order to achieve free shipping or the amount of discount. The icing on the cake are non-working 404s in extensions with a link to subpages. All these fails can be avoided if you thoroughly check the ad before launching it.
Is setting up ads through Google Ads sometimes like a Spanish village to you? Leave it to us. Our specialists will be happy to help you with setting up effective advertising.
