CX Breakfast vol. 2 on the topic “Innovation and its Systematization”
The continuation of CX Breakfasts at ui42 brought practical recommendations, inspiring ideas, and concrete strategies on how to adapt innovations to the real needs of customers.
How to turn ideas into sustainable innovations that truly resonate with customers? Experts from various industries shared their experiences on how to tackle the challenges associated with innovation processes. Discussions revealed that success lies not only in creative concepts but primarily in the ability to transform them into systematic steps.
Let's delve into the key questions and ideas that were discussed at the CX Breakfast.
1. How to transition from managerial "flare-ups" to a systematic innovation process?
One of the central questions was how to overcome spontaneity and disorganization in innovation processes. A striking metaphor was mentioned in the discussion: a company should operate like an autonomous vehicle. Management sets the goal and establishes the rules, but the team itself has the space for creative execution. This model supports autonomy and smooth innovation development.
Key steps to systematization:
- Defining processes: It is necessary to clearly define who can submit ideas, where they will be recorded, and what criteria will be used to evaluate them.
- Collecting and evaluating ideas: Create a transparent process in which ideas are regularly analyzed according to predefined metrics.
- Responsibility for the idea: Each proposal needs an "owner" who will manage its validation and feasibility.
2. What determines the prioritization of innovations?
An idea is not enough. No matter how creative it is, it must first answer the question "Why?" – that is, how the idea relates to the company's vision and strategy. Only then comes the question "How?". Innovations should be evaluated based on objective metrics:
- Data and insights: What problem does the idea solve, and on what research is it based?
- Impact on the customer: How will the idea improve customer experience and satisfaction?
- Financial and time costs: Consideration of return on investment, time frame, and MVP (minimum viable product).
- Real expectations: Perception of risks and the company's readiness to absorb even failure.
An important insight was that even "unsuccessful" innovations can be valuable – they allow learning and process improvement.
3. How to gain stakeholder support and avoid chaos?
Companies often face the challenge of effectively involving management in innovation processes while preventing unclear goals. The key is thorough preparation based on data and research.
Recommendations for engaging stakeholders:
- Communicate "Why": Present proposals based on specific data and insights.
- Transparency of goals: Focus on both short-term and long-term benefits.
- Share results: Regularly report CX metrics at board meetings.
4. From "idea generators" to effective proposals
One of the challenges is processing ideas that come in various stages of UX maturity and from different departments. "Idea generators" should not be ignored, but at the same time, their ideas must be subjected to tests:
- Consolidation exercises: Through questions, we can reveal what data supports the idea and whether it is sufficiently substantiated.
- Objectification: Encourage teams to independently determine whether the idea withstands thorough analysis.
Innovation as a continuous process
The discussion confirmed that innovation is not a one-time project but a long-term commitment.
The key is a balance between creativity and discipline. Innovations need a culture that accepts risks, supports the courage of ideas, and encourages learning new things - always, however, with a focus on the customer.
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