Case study
2018
Sygic belongs to one of the world leading navigation applications and is used by 150 million users worldwide. Sygic has changed the way people travel, connecting smartphones and cars and by doing so, they help families stay togethers. They manage numerous branches around the world. And last, but not least, they constantly innovate.
Why we began to cooperate?
It was necessary to improve the usability of the website’s B2B section for American, English and German markets.
Scope of Cooperation
- Remote testing - remote testing of foreign markets
- Information architecture
- Wireframes
- UX design
Project stages
1. Customer behaviour analysis
The analysis consists of two parts, quantitative and qualitative audit. The quantitative audit provided results from data gathered from Google Analytics, videos and heatmaps in Zarget - customer behaviour observation tool. The qualitative audit was done by users’ remote testing, users being primarily from US, UK or Germany. Based on the scenarios we created directly for Sygic clients’ needs, we were able to reveal multiple factors we needed to remove to enable user to use to website with ease.
2. Designing new information architecture and website structure
Based on the results of previously mentioned analysis, we were able to create new information architecture and high fidelity wireframe which meet the needs of the current customers putting focus on B2B section with the main priority being website’s improved navigation. The time frame of the cooperation was 3 months filled with regular workshops, where we could discuss every step we took.
Cooperation results and chosen indicators:
Traffic
increase by 56%
Demand
increase by 44%
Bounce
rate decreased by 20%
Examples of wireframes and information architecture
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Samuel Štassel
Sales Executive
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Boris Henezi
Sales Executive
