Lead
What does it mean
In Slovak, lead is translated as záujemca or potenciálny zákazník.
More info
In marketing, this term is used to denote a person who has shown interest in a product or service and is a potential customer. A lead generated within marketing can then be further utilized for a targeted marketing or sales campaign.
Latest news
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CX Breakfast vol. 2 on the topic “Innovation and its Systematization”
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World Usability Day 2024 will bring inspiration and practical solutions for sustainable and inclusive design, and we will be a part of it.
New Accessibility Act: Key Changes for Ecommerce stores and Digital Services
The European Union is introducing an accessibility law that will affect all ecommerce stores with an annual turnover of over 2 million euros...
TikTok Ads - is it hype or a must-have in the marketing mix?
We have prepared practical tips for you on how to make the most of TikTok Ads and the 1.3 million Slovak audience on TikTok.
ui42 and Dedoles: Why does the transition from custom-made to Shopify make sense?
After more than nine years of successful collaboration between ui42 and Dedoles, our paths are diverging. Dedoles, one of the historically fastest...
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