Lead
What does it mean
In Slovak, lead is translated as záujemca or potenciálny zákazník.
More info
In marketing, this term is used to denote a person who has shown interest in a product or service and is a potential customer. A lead generated within marketing can then be further utilized for a targeted marketing or sales campaign.
Latest news
World Usability Day 2024 and How Accessibility is Changing the Digital World
On November 12, Bratislava once again became the center of the UX community on the occasion of the 15th annual World Usability Day conference...
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In case you missed the E-commerce Bridge Live in Poprad last week, we have prepared a short summary of the lectures that were presented on stage...
The 15th edition of the World Usability Day 2024 conference is approaching
World Usability Day 2024 will bring inspiration and practical solutions for sustainable and inclusive design, and we will be a part of it.
New Accessibility Act: Key Changes for Ecommerce stores and Digital Services
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We have prepared practical tips for you on how to make the most of TikTok Ads and the 1.3 million Slovak audience on TikTok.
ui42 and Dedoles: Why does the transition from custom-made to Shopify make sense?
After more than nine years of successful collaboration between ui42 and Dedoles, our paths are diverging. Dedoles, one of the historically fastest...
How to Support Innovation in Companies: Key Insights from the Discussion on CX/UX Innovations
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How the AI Chatbot Unleashed the Customer Support
A nonstop ringing phone, a full inbox, and the same questions over and over again? If you guessed it's the support department, you're guessing...
Upterdam 2024 – The conference that showcased the strength of Slovak and Czech e-commerce
If you happened to miss that the largest e-commerce event in Slovakia – the conference Upterdam, took place last week in Senec, then you missed...
How to Conquer Global Markets: Inspirations and Insights from Paris Retail Week
An interview with ui42 CEO Andrej Kajan, who attended the prestigious Paris Retail Week conference, reveals key innovations driving the world...
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